💻 IT & MSP Revenue OS

Your next $2,400/mo client
is buried in your ticket queue.

IT companies and MSPs miss thousands in MRR every month from unqualified inbound requests, after-hours new-business calls, and prospects who never get a proposal. ARAWNI's AI OS surfaces, qualifies, and closes those opportunities automatically.

⚡ Calculate My Revenue Leak Book Free Strategy Call →
The Real Problem

Your team is fixing printers while new MRR walks out the door.

MSPs are excellent at support. They're terrible at sales — not because they're bad at it, but because their team is underwater in tickets, not hunting new contracts.

Every inbound inquiry that doesn't get a response in an hour is a lost MRR opportunity. Every existing client with an upsell signal that nobody notices is money left on the table every month.

$2.4K
Average new MRR identified per MSP client per month from unworked inbound and upsell signals.
68%
Of SMBs evaluating new IT providers contact 3+ MSPs simultaneously. First qualified response wins.
4 hrs
Average time it takes most MSPs to respond to a new inbound sales inquiry. The prospect has moved on.
10 min
Avg response to new MSP inquiry
$2.4K
Avg new MRR identified per client per month
2x
More proposals sent with same headcount
24/7
New business intake — even during support sprints
Specific Use Cases

Where ARAWNI Creates Revenue for MSPs

📞
New Business Intake
SMB calls after hours looking for a new IT provider. AI responds, collects company size, current setup, pain points, and budget. Qualifies the opportunity and books a discovery call with your sales rep.
Outcome: 3x more qualified discovery calls booked
🔄
Upsell Signal Detection
Existing clients submitting tickets about slow backups, security concerns, or compliance issues are automatically flagged as upsell opportunities and routed to your account manager.
Outcome: $800–$1,600 avg MRR add-on per flagged client
📋
Proposal Automation
Qualified prospects get a customized managed services proposal generated automatically from your service catalog — ready for your review before sending. Cuts proposal time from 3 hours to 20 minutes.
Outcome: 2x more proposals sent per month, same team
🔒
Security & Compliance Leads
AI monitors for inbound requests mentioning compliance (HIPAA, SOC2, PCI), ransomware concerns, or data breach events and routes them as high-priority, high-value opportunities immediately.
Outcome: Priority routing for highest-value MSP engagements
📊
QBR Prep & Retention
AI aggregates ticket volume, open issues, and satisfaction signals before quarterly business reviews and prepares a client health report — helping you retain at-risk clients before they leave.
Outcome: Churn identified 30–60 days earlier than manual reviews
🤝
Partner & Referral Intake
IT vendors, accountants, and attorneys who refer clients need fast acknowledgment. AI confirms the referral, qualifies the prospect, and keeps the referring partner updated — strengthening the relationship.
Outcome: More referrals from existing partners due to fast follow-up
Early Results

What MSPs Are Seeing

"We were so heads-down in support that new inbound inquiries sat for 4–6 hours. By then they'd already signed with someone else. The AI now responds immediately and our close rate on new business went up 40%."
B
Brian S.
MSP — Dallas, TX (35 clients)
Result: New business close rate up 40% in 60 days
"The upsell detection is the hidden gem. We have clients submitting tickets about their backup failures and we were just fixing the ticket. Now those tickets automatically flag an upsell opportunity. We added $4,200 MRR in 30 days just from that."
N
Nate P.
IT Company — Nashville, TN (28 clients)
Result: +$4,200 MRR in 30 days from upsell signal detection
"Proposal creation used to take my vCIO 3 hours per prospect. Now it takes 20 minutes to review and approve an AI-generated proposal. We're sending 4x more proposals with the same team."
C
Chris W.
Managed IT — Minneapolis, MN
Result: Proposal output 4x, same team headcount

Results based on early-access clients. Individual outcomes vary based on market, volume, and implementation.

Common Questions

Integration with major PSA platforms is part of the setup discussion. We work with your existing tools rather than requiring you to replace them. Specific integration depth depends on your platform and plan. We'll assess your stack during the strategy call and tell you exactly what's possible.
Yes. The system handles inbound client inquiries, routes them to the right team or tech, collects satisfaction signals, and flags at-risk clients. It's a full client communication and revenue operations layer, not just a sales tool.
No. The AI handles intake, qualification, routing, and follow-up — not technical support. When a client has a support issue, the AI collects the basic information (device type, issue description, urgency) and routes it to your helpdesk. Technical resolution stays with your engineers.
We have an agency/reseller discussion available on the Elite plan. If you want to offer ARAWNI-powered services to your SMB clients, that's a conversation worth having. Reach out via the strategy call to discuss partnership options.
Ready to Start?

See how much MRR you're missing every month.

Our Revenue Leak Calculator shows the dollar impact of slow intake, missed upsell signals, and proposal delays — specific to your client count and average contract value.

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